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In order to put people in the picture, so they can visualize the meaning of your words, you have to understand what the statement means and you have to understand a little bit about how people process information and what physical or emotional factors can interfere with the job to be done.
Let’s start with visualization. If we have sight in our eyes, the eyes are amazing. They can take in almost a billion images in a fraction of time. Our guests have multiple ways of experiencing the visualization of our words. Do you know how to tap into all of the senses during your sales presentation?
Most people find it interesting that one of the major destinations for Hawaiians is Las Vegas. They take a break from Paradise and all the tourists to go to the number one tourist destination in the world, Las Vegas. Hawaiian visitors to Las Vegas come to shop, eat, gamble, see the shows, and to check out vacation ownership.
Most people who have had careers in retail sales are accustomed to the customers coming into a business looking for something. The customer wants to know about the product or services, get information and will often consider the options right there on the spot and leave with the product or service.
If the retail establishment is selling food, there’s a high probability that the customer will place an order and leave with the food, unless something goes wrong with the service, or the food just don’t seem to appeal to their tastebuds at the time. Retail customers go to stores to buy things, or get more prepared to make a purchase in the near or distant future.
If you’ve lived in, or been in the two top tourist destinations in the world, Las Vegas, and Orlando, Florida, you’ve met many couples who are engaged to be married, or who have become engaged on their vacations in one of those cities. Once engaged, plans are often made to prepare for the marriage and honeymoons are a big part of those plans.
If you’re like most people, you’ve heard the word “timeshare” and probably taken a timeshare tour at a vacation destination or maybe even at a local sales office in your community where they explained the product but you didn’t see the resort.
Surprisingly enough, there are many people who have never experienced a timeshare tour and the word timeshare and what to expect are a mystery. I was one of those people four years ago. I had never taken a timeshare tour and my only knowledge of timeshare was what I heard from people about buying a specific week every year to vacation, at the same resort, in the same sized condo. It sounded all too restrictive so I never investigated it for myself to see if it was a viable option for my life. I loved to travel and always wanted ways to do more and save money.
One very successful timeshare salesperson told me, “when you have a monthly paycheck over $10,000, you’ll be hooked on this industry forever. The income and the pace of sales can leave your breathless with excitement, or out of breath, flustered. It depends on what type of a month you are having. If you make a $10,000 paycheck, it’s easy to want to continue that pace forever.
Just as life has ups and downs, so does commission-based sales. When you are making lots of sales you can live on the adrenaline and it’s amazing. If you stop making sales, you just don’t tend to feel as excited and neither does your bank account. The key to continued success is balance.
You can’t just tell people to take vacations and own the vacations, so they can always have them ,and take more vacations, more often. It’s just not enough. The most successful vacation ownership and timeshare sales professionals take time out to be authentic and fill their own scrapbooks with photos from their travels with family and loved ones. Successful people take vacations.
People can feel your excitement as you take them through your scrapbook. Just show them the trip you just came back from to Maui, Hawaii. As they look at your check-in photos and pictures from around the pool, and then you point out the direction you took around the island in your rental car, and then you talk about the real Luau, they want to take the next flight out to the islands.
If you’re making sales presentations and you hear from the guests, on a regular basis, ” I have to think about it,” you’re not creating enough URGENCY for them to make the choice to do business with you TODAY.
Let’s uncover the TODAY issue. First, you as the salesperson have to believe that the guest is there to become your newest owner TODAY. If you don’t believe that it’s possible, then probable, chances are, it won’t happen. You have to have a stronger belief in the possibilities than the guest. The energy level and attitude of the salesperson is very important.
When guests arrive from the Hawaiian islands to Las Vegas and stay in our hotels and then tour vacation ownership and timeshare resorts to consider purchasing, they tell us that just because home is considered to be a “paradise” to many, they enjoy taking a break from ” paradise” and coming to the mainland, Las Vegas, especially for gambling, shopping, food, shows, and lots of fun.
With vacation ownership or timeshare selling, when the customer says ” no” to your offer, you have a chance to find out why they feel the way they do and to help guide them back towards your desired response the your proposal to purchase “Yes.”
If you’ve been in sales, you’ve heard people say “no.” I find it fascinating to dig for the real reasons why most people feel so obligated to get that word ” no” out. It reminds me of the credit card commercials with actor David Spade, everything on the commercial leads to a “no.” What if you just tell the customer, I know that you know, that I know that you came in today to tell me ” no.” So, let’s just say the word together and get it out of our systems…” no.”‘
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